Tangible? Yes! People follow people or organizations because it feels right - not because it "thinks" right!

​

In order to become visible, to create trust and to convince, we therefore need emotions and an activation reason, a purpose. Numbers, data and facts are important, but they do not have any meaningful power on their own.

In order to move great things, to hold them and to achieve the goal together with others, we need meaningful narratives and co-creative processes that orient, organize and inspire people.